With the decline in physical music sales and the pressure on artists to generate revenue from the live shows, the paying public now has much higher expectations when it comes to seeing a band live.
The image of NINE INCH NAILS has shown just how much Trent Reznor cares about the visual identity of the band – with the birth of the ‘Tension’ tour in 2013, it was his intention to create a show which created a film-like experience for the audience, that “started off one-way and then musically and visually evolves to keep your attention”. More inside>>